First, make sure your Product Restriction is set to Hide Products From. If not, the below article can help you change the setting.
To hide a product from specific customer groups,
- Go to the product you want to hide and click the dropdown under Hide Product From.
- Select a customer group from the drawer to hide the product from,
No Customers— Everyone will see the product on the order form
All Customers— No one will see the product on the order form
Guest Users— Users who are not logged in will not see the product
Customer Tags— Select a list of customer tags who will not see the product. Here's Shopify's guide on tagging customers.
- Click Done.
- Hit Save after you've made all your changes to the different products.