For Wholesale Pricing Discount to function properly, customer accounts need to be enabled. This is to ensure that customers can log into your store using an email + password and have the appropriate wholesale discounts applied to their account. Follow the steps below to enable customer accounts:
- From your Shopify admin panel, go to Settings.
- Click on Checkout.
- From the Customer accounts section, select Accounts are optional or Accounts are required.
- Click Save.
Accounts are required is more recommended.
From here, you’re good to go. Customers can sign up and log in to your store. For a more detailed explanation, please check out this Shopify help guide.